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Encyclopedia Animal |
 AMERICAN
VETERINARY MEDICAL ASSOCIATION LAUNCHES "RISKY BUSINESS" PSA CAMPAIGN
New Campaign Supports an In-Clinic Education Program
Sponsored by the AVMA and Fort Dodge Animal Health
SCHAUMBURG, IL (August 22, 2007) /
PRNewswire / – Is it risky for your
cat to chase a squirrel? Or your dog to drink from a puddle? How risky
are fleas and ticks? These are some of the questions raised in a new
public service campaign – "Being a Pet is Risky Business" – from the
American Veterinary Medical Association (AVMA). Funded by an
educational grant from Fort Dodge Animal Health, the campaign seeks to
raise awareness about common pet disease risks and how to protect
against them.
The campaign's television and radio public
service announcements (PSAs) humorously depict pets in atypical risky
situations – skydiving, scuba diving and surfing – to call attention
to typical, routine daily activities where cats and dogs are
frequently and more realistically exposed to disease-causing
organisms. The PSAs inform consumers that disease risks, which all
pets face, can be significantly reduced through individual pet risk
assessment and twice-a-year wellness exams from a veterinarian.
The television PSA spots were filmed at Animal
Hospital of Pittsford, located near Rochester, NY. Dr. Tomeka Smith,
Dr. Meghan Duffy and Veterinary Technicians Jennifer Nardone and
Caitlin Fredenburg appear in the PSA.
"The 'Risky Business' PSA campaign is a good
example of how the AVMA fulfills its mission of improving animal and
human health by bringing important information to the public's
attention," says AVMA President Gregory Hammer, DVM. "We are grateful
to Dr. Smith, Dr. Duffy and their staff for sharing their clinic, time
and talents in filming the television PSA and to Fort Dodge Animal
Health for its financial support of this project."
Pet owners can learn more about disease risk and
prevention at local veterinary clinics where the "Being a Pet is Risky
Business" campaign is underway. Free consumer brochures and a variety
of other materials are available at clinics participating in National
Pet Wellness, an educational initiative sponsored by the AVMA and Fort
Dodge Animal Health. Nearly 15,000 veterinary clinics currently
participate in National Pet Wellness education campaigns.
"Wellness exams help your veterinarian detect
and, ideally, prevent problems before they become serious, while risk
assessments help your veterinarian develop an individualized disease
protection program that's right for your pet," says Craig Wallace,
Vice President – Marketing, Fort Dodge Animal Health. "And, because
pets age much faster than we do, all pets should be seen by their
veterinarian twice a year to maintain good health."
For more information visit the National Pet
Wellness (Month) Web site -
www.NPWM.com.
The AVMA, founded in 1863, is one of the oldest
and largest veterinary medical organizations in the world. More than
75,000 member veterinarians are engaged in a wide variety of
professional activities. AVMA members are dedicated to advancing the
science and art of veterinary medicine including its relationship to
public health and agriculture. Visit the AVMA Web site at
www.avma.org to
learn more about veterinary medicine, animal care and access
up-to-date information on the association's issues, policies and
activities. |
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Who are the dogs
with the largest "bounty" on their heads?
Which breed is the
only breed whose testimonial "evidence" is allowed in a U.S. court? (Raise
your right paw...)
What's the world
dog skydiving record?
-
The oldest reliable age recorded for a dog is 29 years, 5
months for a Queensland 'heeler' called Bluey in Victoria, Australia.
-
The average dog lives to around 15 years of age.
-
The greatest number of drug seizures by dogs is 969 in 1988. In
one year, the team of "Rocky" and "Barco" patrolled the Texas and Mexico
border, alias "Cocaine Alley." They were so good that Mexican drug lords put a
price of $30,000 dollars on their heads.
-
The bloodhound is the only animal whose evidence is admissible
in an American court.
-
Because of the hundreds of thousands of hairs growing at the
same time on a dog's body the average dog produces about 60-70 feet of hair
daily! (From “Dog Care Today,” Drs. Foster and Smith catalog).
-
The smallest dog in history was a tiny Yorkie from Blackburn,
England. At two years of age and fully grown this little dude was an
incredible 2.5 inches tall by 3.75 inches long. Weighing only 4 ounces, he was
approximately the size of a matchbox.
-
The tallest dog on record was named "Shamgret Danzas." He was
42 inches tall (at the shoulder) and weighed 238 lbs.
Danzas' breeder was Sylvia Hale of Sutton Valance, County Kent, south of
London. (Thanks for the information Chris!)
-
Brutus, a miniature Dachshund (USA), jumped from a plane at a
record height of 4,572 m (15,000 ft) in May 1997. The UK title is held by
Katie, a Jack Russell cross (UK), diving with her owner from a height of 3,658
m (12,000 ft) in October 1987.
-
Longest swim by a dog is 15.2 km (9.5 miles) - swum by two
labradors (Kai and Gypsy) with their owner in Hawaii in 1995.
Pet Care Tips and Advice
What's a group of
"senior" cats called?
What's a cat's
"third eyelid" called?
Why do cats make
that "funny face" after sniffing something?
-
A group of youngsters (kittens) is called a "kindle." Those
old-timers (adult cats) form a "clowder."
-
In cats, the calico and tortoise shell coats are sex-linked
traits. All cats displaying these coats are female... or occasionally sterile
males.
-
Cats have a third eyelid called a haw and you will probably
only see it when kitty isn't feeling well.
-
A cat sees about six times better than a human at night because
of the tapetum lucidum, a layer of extra reflecting cells which absorb
light.
-
Cats with white fur and skin on their ears are very prone to
sunburn.
-
Neutering a cat extends it's life span by two or three years.
-
In ancient Egypt, mummies were made of cats, and embalmed mice
were placed with them in their tombs. In one ancient city, over 300,000 cat
mummies were found.
-
Besides their noses, cats can smell with something called the
"Jacobson's organ," located in the upper surface of their mouths. This is what
cats are using when they scrunch up their eyes and open their mouths after
sniffing something intently!
-
The chlorine in fresh tap water irritates sensitive parts of
the cat's nose. Let tap water sit for 24 hours before giving it to a cat.
-
If left to her own devices, a female cat may have three to
seven kittens every four months. This is why population control using
neutering and spaying is so important.
-
Which animal has the largest eye? The giant squid has an eye
about the size of the human head.
-
What is the biggest fish in the world? The whale shark, which
can reach lengths of 40 feet!
-
What is the largest rodent in the world? It's the capybara,
from South America. They can weigh over 170 pounds.
-
Did you know that dogs and humans are the only animals with
prostate glands?
-
What undersea creature can drill through solid rock? The boring
clam can by rocking its shell back and forth across shale.
-
What is the only animal that cannot jump? The elephant.
-
Did you know that the ant always falls over on its right side
when intoxicated.
-
All polar bears are left handed.
-
Butterflies taste with their feet.
-
What is the only animal born with horns? The giraffe!
-
The distance between an alligator's eyes in inches, is directly
proportional to the length
of the alligator in feet.
-
Cats can hear ultrasound.
Pet Care Tips and Advice
Encyclopedia Animal
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